Information about cookies

This website uses third party profiling cookies in order to send you advertisements in line with your preferences.
By clicking the "Accept" button below you consent to the use of such cookies. Alternatively, you can set your cookie preferences by clicking on the "Manage your cookies preferences" button.
For more information about the cookies we use, see our cookie policy.

YOUR PRIVACY OPTIONS IN RELATION TO THIS WEBSITE

These Cookies are necessary to enhance your browsing experience and guarantee the core functionality of the Website.
These are third party Cookies used for statistical purposes and collect information in an aggregated and anonymous form (for example, they are used to count user visits on the Website).
These Cookies are installed through the Website by third parties in order to display targeted advertising customized according to the preferences you expressed during the browsing session (for example, when you visit some pages of the Website or interact with the Website's features).
Skip to main content
PIRELLI
IT EN
Stories

Stories

  • road
  • racing spot
  • life
  • road overview
  • Car
  • Motorcycles
  • Bicycles
  • racing spot overview
  • Formula 1
  • Rally
  • Gran Turismo
  • Superbike
  • Sailing
  • Cycling
  • Other Competitions
  • E-sport
  • life overview
  • Sustainability
  • People
  • Pirelli Calendar
  • Lifestyle
  • Innovation
  • special channels overview
back

Tyres

  • Car Tyres
  • Moto Tyres
  • Bike Tyres
About

About

  • CONTACT US
  • Archive
  • Pirelli in Brief
  • What we do
  • Pirelli's history
  • Management
  • Pirelli Headquarters
  • Corporate Culture
  • CERT Pirelli
  • Total Efficiency 4.0
  • SUPPLIER’S AREA
  • Contact us
  • Archive
  • Consumer tyres
  • OEM partnerships
  • Racing
  • Research & Development
back
back
back
Sustainability

Sustainability

  • CONTACT US
  • Archive
  • Pirelli's Model
  • ORGANIZATIONAL STRUCTURE
  • Sustainability Policies
  • Materiality
  • Sustainability Plan & Targets
  • Main performance indicators
  • REPORTING
  • CDP climate change
  • Archive
  • The Values and Ethical Code
  • Social Responsibility Policy for Occupational Health, Safety and Rights, and Environment
  • Global Human Rights Policy
  • Health, Safety and Environment Policy
  • Diversity, Equity & Inclusion
  • Product Stewardship Policy
  • Quality Policy
  • Green Sourcing Policy
  • Supplier Code of Conduct
  • Sustainable Natural Rubber Policy
  • Code of Conduct
  • Anti-Corruption Program
  • Global antitrust and fair competition policy
  • Antitrust Program
  • Corporate Lobbying Policy
  • Global Tax Policy
  • Global Personal Data Protection Policy
  • Intellectual Property Policy
  • Social Media Policy
  • Whistleblowing Policy
  • Global Information Security Policy
back
back
back
Governance

Governance

  • CONTACT US
  • Archive
  • Governance Structure
  • Pirelli Corporate Governance Pillars
  • Board of Directors and corporate bodies
  • Bylaws and Deed of incorporation
  • Corporate Governance Reports
  • Shareholders' Meeting Regulation
  • Principles and procedure
  • Shareholders agreements
  • System of internal control
  • Enterprise risk Management
  • Remuneration
  • Contact us
  • Archive
  • Board of Directors
  • Board Committees
  • Board of statutory auditors
  • External Auditors
  • Supervisory Body
  • Manager responsible for the preparation of the corporate financial documents
  • Key manager
  • Bylaws
  • Deed of incorporation
  • Corporate governance report
  • Ethical code
  • Group code of conduct
  • Organisational model “231”
  • Corporate Policy
  • Group Policy
  • Risk Governance
  • Approach
  • Risk factors and uncertainty
back
  • Composition
  • Directors' appointment
  • Functions and powers of the board of directors
  • Giorgio luca bruno
  • Yang xingqiang
  • Bai xinping
  • Laura cioli
  • Ze’ev goldberg
  • Domenico de sole
  • Giovanni lo storto
  • Tao haisu
  • Marisa pappalardo
  • Cristina scocchia
  • Giovanni tronchetti provera
  • Fan xiahoua
  • Wei yintao
  • Ren jianxin
  • Marco tronchetti provera
  • Directors' attendance to the board
  • Composition
  • Statutory auditors' appointment
  • Functions of the board of the statutory auditors
back
back
Investors

Investors

  • CONTACT US
  • Archive
  • Pirelli in the stock market
  • Consensus
  • Shareholder information
  • Key financials
  • DEBT AND CREDIT RATING
  • Outlook
  • Results and Presentations
  • Tyre Market Watch
  • Financial Calendar
  • Annual Report
  • Contact us
  • Archive
  • Share performance tool
  • IPO documentation
  • Analyst Recommendation
  • Analyst Estimates
  • Shareholder Structure
  • Share Capital
  • Dividends
  • Annual General Meeting and Board of Directors
  • Financial Notices
  • Financial Highlights
  • Balance sheet
  • Cash flow & NFP
  • Tax overview
  • 2024 financial goals achievement
  • Investments and Divestments
  • Capital Structure
  • Bonds Outstanding
  • Credit Facilities
  • Schuldschein
  • Credit rating
  • Sustainable finance
  • 2025 Financial Outlook
  • 2025 Market Outlook
  • Financial reports
  • Presentations and Webcasts
  • Press release
back
back
back
Media

Media

  • CONTACT US
  • Archive
  • Press Releases
  • F1 Press area
  • Product Press Area
  • Pirelli in Telecom
  • Contact us
  • Archive
back
back
back
Careers

Careers

  • CONTACT US
  • Archive
  • Work with us
  • Life@Pirelli
  • Learning and development
  • Graduates
  • Contact us
  • Archive
  • Life @ Pirelli
  • People care
  • People
  • Listening & engagement
  • International Mobility
  • Pay Policy And Benefits
  • Diversity equity & inclusion
back
back
back
Back to Homepage

Pirelli Annual Report 2022

The editorial project
Introduction The Authors
Kureishi & Kureishi Cameron Lagioia Metta ChatGPT
Cartoons by Donnelly Artificial Intelligence and Pirelli Interviews
Key data
Annual report
The Editorial Project

Interviews with Pirelli’s employees

Fadwa Fathallah Luca Galantina Veronica Stefanini Alberto Scurati Massimo Mortarino

Massimo Mortarino

Manufacturing & Improving Quality Director


Machine learning develops and uses algorithms to analyse structured data, learns from these and based on this learning, makes increasingly precise decisions in order to reduce the error rate while maximising efficiency. Is this really true, that the machine learns and man does not?

In my opinion, we cannot make such an absolute claim; the very fact that homo sapiens went from living in caves to the current level of prosperity and technology is proof of mankind’s ability to learn and pass on its knowledge. Artificial intelligence, with its ability to analyse very complex problems while handling a mass of data that a human being could not handle, will act as a multiplier of technological development enabling technological leaps to be made in a much shorter time than in the past. I see artificial intelligence as one more tool in the hands of mankind to improve its level of knowledge.

AI: machine = man: x. What is the unknown and/or added value that we can find in the work carried out and developed inside and outside the production plant?

The unknown can be defined as imagination and the ability for abstract thinking that humans have when compared to artificial intelligence. Algorithms, especially in industry, are a very powerful and effective tool, but since they have to be trained, they are most effective in known areas, i.e. on things they have already learned and seen. Human beings, on the other hand, while not being able to process a huge amount of data simultaneously, have the ability for abstract thinking and synthesis. To better explain myself, I will give an example: any algorithm will be able to identify a cat in a picture very quickly after seeing dozens or hundreds of pictures of cats, but if it is presented with a drawing of a stylised cat, it will not be able to recognise it without first having seen it. A child, on the contrary, is perfectly capable of making this association. This is why the AI/human combination is crucial in industry, because it is humans who identify the areas where these tools can be most effective and where their use can help them perform their tasks faster, more effectively and accurately. In short, artificial intelligence, with its ability to handle huge amounts of data in complex environments, can be seen as an amplifier of mankind’s senses, enabling it to tackle problems that were previously unthinkable to solve.

Artificial intelligence and human beings are often talked about as antitheses, but what if we talked about integration, in Pirelli?

In fact, this is a representation that I do not fully endorse. It is true that in some fields AI and man can compete,but it is equally true that the greatest benefits are obtained when these two worlds meet and combine. To better explain the concept, I will give some examples from our industrial world: today we have developed an application that allows some machines to communicate with operators by notifying them of anomalies through smart watches, so it is possible to intervene promptly before deviations turn into waste. In other cases, we have algorithms to predict the useful life of production equipment, combining cycles of use and usage patterns, and sending maintenance planning for their replacement before they fail. These are just a few virtuous examples where the use of artificial intelligence helps humans to do their work faster and more efficiently.

Massimo Mortarino
  • Archive
  • Suppliers' Area
  • About us
  • Sustainability
  • Governance
  • Investors
  • Media
  • Career
  • institutional relations

Copyright © 1995 - 2025 Pirelli & C. S.p.A. - P.IVA: 00860340157

  • Legal Information
  • Privacy
  • Company Info
  • Cookie Policy
  • Contacts
Back
×

How can we help you?

Information about our products

Do you have any questions or need assistance?

Send your support request

Contact us

Our teams are available to provide you with the information and details you are looking for.

CONTACT US


*

SEND A MESSAGE


Thank you for contacting us