TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
March ’25 vs March ‘24
OE
OE ≥ 18''
Repl
Repl ≥ 18''
March ’25 vs March ‘24
March Car Tyre Market Highlights
- Original Equipment demand was flat worldwide (flat YoY & YTD), with different trend between Regions:
- negative trends in Europe (-2% YoY, -10% YTD) and North America (-3% YoY, -7% YTD) effected by weak car production suffering the volatile external scenario
- high-single digit growth in China (+9% YoY, 12% YTD), driven by government stimulus on renewing local car parc
- Replacement market was positive globally (+3% YoY, +2% YTD), with High Value keeps outperforming Standard:
- positive sell-in demand in Europe (+3% YoY, +4% YTD), with ≥18’’ confirming its resilience (+7% YoY, +8% YTD)
- mid-single digit growth in North America market (+5% YoY, +2% YTD), outperformed by ≥18’’ demand (+9% YoY, +6% YTD), while
- a weak trend in China (-1% YoY & YTD), which reflects an uninspiring economic environment