TYRE MARKET WATCH
OE
Repl
Repl ≥ 18''
June ’26 vs June ‘25
OE
OE ≥ 18''
Repl
Repl ≥ 18''
June ’26 vs June ‘25
June Car Tyre Market Highlights
Global car tyre demand in June was flattish, with the High Value segment continuing to outperform the Standard market.
Original Equipment demand declined low-single digit globally (-1% YoY, -4% YtD), with different trends across regions:
- improving trend month over month in both Europe (+3% YoY, -2% YtD) and North America (+1% YoY, -2% YtD)
- continued weakness in China (-6% YoY, -7% YtD), reflecting lower government incentives supporting local EV sales
Replacement market was slightly positive at global level (+1% YoY, -1% YtD), with:
- low-to-mid single-digit growth in China (+3% YoY, +5% YtD), benefiting from the early replacement demand for electric vehicles purchased in recent years
- moderate growth in Nord America (+2% YoY; -4% YtD), with the ≥18’’ segment continuing to outperform the total market (+3% YoY, -3% YtD)
- stable trend in Europe (flat YoY, -1% YtD), while the ≥18’’ segment confirms its strong momentum with a double-digit growth (+19% YoY, +14% YTD), supported by higher EV penetration & All-Season volumes